Christel's Hörbal
Founder
Founder
Christel El Sayah shapes the brand as a ritual of flavour, memory, and care.
Christel El Sayah grew up between northern Sweden and Mediterranean traditions, carrying both Arctic stillness and Levantine warmth into the way she thinks about hospitality.
Her work connects Nordic forests with Phoenician-Lebanese memory, shaping a refined relationship to herbs, flavour, and intentional ritual.
Practice
Christel's Hörbal is her invitation to slow down, gather, and share a thoughtful cup. She leads the brand as an artistic and operational practice focused on flavour, cultural memory, wellbeing, and human connection.
Alongside the growing team, Christel develops the blends, steers the visual world, and builds a hospitality experience where non-alcoholic ritual feels elevated rather than secondary.
Continue exploring
Discover the first edition and the story it carries.
Explore the signature blends or return to the homepage to see how the founder story connects to the wider brand world.